About Us


The Hurst family business was founded in the 1920s by George Robert Hurst in St. Pauls, London. After having outgrown the premises, he moved to Hurst Green in Surrey with the help of his son George Jeffrey Hurst. They sadly did not survive the 1980s recession but did not plan on giving up there. In 1989 Jeffrey continued his father's dream with his son George Russell Hurst and restarted the family business in the Norfolk Broads where it now thrives today. They then opened the Ropes Direct® Website in 2005 (which you are on now!). Jeffrey retired at age 80 in 2012 and since then Russell has been running the family business.

Facts and Figures

  • More than 99% of parcels get delivered within two working days.
  • We currently house more than 500,000 metres of rope.
  • We have supplied ropes to 6 out of 7 continents (not Antarctica... yet!).

Our Goals

At Ropes Direct® we strive for customer satisfaction, speedy deliveries and great prices. With our friendly team on hand we are just a phone call away to answer any questions you may have on our products or services. Some of your questions may already be answered on our FAQs page and due to our high volume of calls we recommend that you check there first.