About Us

We're a family business, leading suppliers of rope, chain and related products based in the UK and serving customers worldwide. People choose to buy from us because we supply high quality products at competitive prices. What also sets us apart is our customer service - we have years of experience to help you find just the right sort of rope, twine, cord, chain or fitting to suit your project - and get it to you on time.

We have warehousing and offices in beautiful Norfolk in the East of England. We're online-only, which means we specialise in fast turnround and dispatch. Our team of staff are part of the RopesDirect family and we value how they use their specialist knowledge to look after every single customer.


Our history

The Hurst family business was founded in the 1920s by George Robert Hurst in St. Pauls, London. After outgrowing the premises, he moved to Hurst Green in Surrey with the help of his son George Jeffrey Hurst. In 1989 Jeff continued his father's vision with his son George Russell Hurst in the Norfolk Broads where it now thrives today. Together they launched the Ropes Direct website in 2005 (which you are on now!). Jeff retired in 2012 aged 80, and Russell continues to run the family business, looking after customers and finding the ropes and accessories they need.


Facts and Figures

  • More than 99% of parcels get delivered within two working days.
  • We currently house more than 500,000 metres of rope.
  • We have supplied ropes to  6 out of 7  continents (not Antarctica yet!).


Our Goals

At Ropes Direct® we strive for customer satisfaction, speedy deliveries and great prices. If you don't know what to buy then try our handy online Rope Finder guide. There's lots of technical information, ideas and tips. Some of your questions might also be answered on our FAQs page.


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